The Best Copywriting Books
February 24, 2010 Leave a comment
Wondering how to become a better copywriter? Of course you need considerable amount of talent, and a lot of practice, but you should also take advice from experts. As it is difficult to meet them in person, you should try to make the most of their books. Here are some must-read guidebooks that will help you to develop your writing skills and technique.
1. How to Write a Good Advertisement by Victor O. Schwab
It is a perfect book for those who are just beginning their copywriting adventure as it outlines the basics of writing a good advertisement. Even though it was written in 1960s, it is not outdated and it is sometimes used as a textbook for copywriting classes. There is an extremely valuable chapter with a list of the 100 best headlines ever written and explanation why they were successful.
2. Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records by Eugene Schwartz
Eugene Schwartz is one of copywriting legends – his skills made him one of highest paid consultants in advertising. The book is considered as a classic on mail order copywriting. It is more advanced than Schwab’s book, but still beginner friendly.
3. Web copy that sells by Maria Veloso
This is a book for those who want to focus on web copywriting – it not only shows you have to write good copy for the websites, but also mentions social networks, blogs, and YouTube techniques. It has been updated recently to match the current online market place. It contains not only the theory of web copywriting but also very detailed advice, for example word lookup tables outlining which words should be replaced by others.
If you are looking for some good quality guidebook on the Internet, visit http://scientificadvertising.blogspot.com/ where you will find Scientific Advertising by Claude Hopkins. The book was first published in 1923, but it is still relevant today. “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life,” said David Ogilvy. I guess any further recommendation is unnecessary…