Who is a Technical Writer?

In general the role of the technical writer is to organize complex and difficult pieces of information into user guides that are easy to understand and use by every single person. Technical writing requires various skills. Apart from the ability to write correctly, a technical writer must also be able to organize the knowledge and put it down on paper in a comprehensible and concise form. The person must know how to convert technical knowledge into easily understood terms. A technical writing job is not only about style and clarity of writing, but also about engaging with people and extracting the necessary knowledge as well as ability to describe various processes. The topics covered may include: work methods and procedures; installation, operation, and maintenance of machinery, equipment and software applications; general troubleshooting or engineering specifications for construction projects.

A technical writer can be asked to develop, write and edit material for: reports, manuals, briefs, proposals, instruction books, catalogs, customer and internal bulletins, training materials as well as related technical and administrative publications. Additionally, the person might be responsible for selecting photographs, diagrams and charts to illustrate the written material and control the process of preparing the text for publication and distribution. A technical writer may be also asked to write speeches, articles and press releases for the company. To be able to do this, she/he might have to:
• observe production or experimental activities to describe an operating procedure and detail;
• interview production, engineering and service personnel;
• get acquainted with engineering documentation;
• study reports, blueprints and specifications to become familiar with product technologies and production methods in the specific industry.

If you are looking for employment opportunities as a technical writer, apart from possessing the skills mentioned above, you need to know various related software applications, such as MS Office Suite, MS Visio, MS SharePoint and Adobe FrameMaker that are used for document management. When it comes to work environment, as a technical writer you may be a part of a writing team, but you can also work as an independent employee or decide on freelancing and work mostly at home.

This guest post was written the team of PennySaverUSA.com. Visit them online to find technical writing jobs and other employment opportunities in the USA.

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The Benefits of Searching for the Job via Internet

In the past, the companies couldn’t afford placing all the vacancy ads in the newspapers just because it was too pricey. The ads would appear in local newspapers on a daily or weekly basis and  would consist on some rough descriptions of the employee’s duties, because every single word in the ad had to be paid for. However, the situation has changed together with the cheap access to the Internet, which also allows to advertise vacancies within a company.There is no doubt that the person accustomed with using the Internet is riding the wave these days. Having excellent computer skills is a prerequisite in the recruitment process, especially when the person applies to the company related with the internet or multimedia branch. It goes without saying that having your own electronic mail account is on the list of absolute necessities.
Establishing contacts via email gives you a few benefits: most of all it shows that you are conversant with this means of communication.
If you are willing to accept a non-stationary job and know at least one foreign language, working abroad seems an attractive option. Conventional methods made looking for the adequate and available job offers difficult. Regardless of the country you chose to work in, searching for the job by browsing online classifieds is much easier. And you can do it really quickly, just by organizing the ads according to key words; there is no chance you will miss any offer that may be interesting for you. Additionally, the Internet gives you the possibility to check the situation on job market in individual countries, including the information that concern the legal aspects of taking up the desired vacancy, flat prices, languaqge classes, cheapest means of transport, cultural events and so on. Another thing that speaks in favor of the Internet is that its content is less likely to become outdated as, contrary to newspapers, job offers are not published just once a day but you can download them whole month long. Moreover, with the Internet, the fact that the ad is one or two pages long does not have any influence on the cost of publishing it. This is why the ad that you have picked from the online classifieds can be more detailed than ever before which allows you to assess thoroughly the pros and conz of your job-would-be.

SEO Copywriting – What is It About?

If you are or want to become a copywriter, these days the most offers that you can come across are connected with SEO. This post is for those, who haven’t got a chance yet to try SEO copywriting or are just beginning their SEO adventure and need some tips. First things first…

What is SEO?

SEO copywritingSEO – search engine optimization – is the process of improving the volume or quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results (definition from Wikipedia). One of the most important parts of such optimization is editing the content and meta tags of a website to increase its relevance to specific topic… And these is where copywriters are needed – the role of a skillful copywriter is to make the content friendly both to real users and to search engines. SEO copywriters often work also on texts that are published on other web pages which are linking to the site of the client (for example by guest blogging). Before writing the first texts, every SEO copywriter should be aware of certain terms…

Keywords, content, meta tags

Keywords are the words or phrases that you want the business/website in question to be associated with. People use them when making queries in search engines and ideally, our site should be listed on the first of search results pages  to get the most attention. There are some online tools that you can use to find out keywords and estimate their importance. The most helpful is Google’s Keyword Tool, which can tell you how interesting was your phrase or word to Google users and what similar words or phrases you can use that are more popular. The art of SEO copywriting is preparing such content which is readable and persuasive for visitors and at the same time includes enough keywords.

Apart from text visible on the web page, a SEO copywriter is often asked to prepare meta tags, such as meta title and meta description. The description attribute should provide a concise explanation (up to 200 characters) of a web page’s content. That text is often displayed on search engine results pages, so it should be attractive to Internet users and persuade them to choose your site. It is not certain how each search engine treats the description, but is very probable that most of them take into consideration the words that are used.

The title attribute is even more influential. It is a text that you can see at the top left corner of your browser when you visit a web page. What is important, the meta title also appears as a header when your site is listed at results page and its content is very important for search engines. It is therefore good to include some keywords in it, but you have to be careful not to overuse them.

All in all, as a SEO copywriter you would have to create copy that is both “attractive” to search engines and makes the page rank higher in response to certain queries, but at the same time you cannot forget that the text is aimed first and foremost at visitors and should persuade them to come back/buy/register/ subscribe to newsletter etc.