SEO Copywriting – What is It About?

If you are or want to become a copywriter, these days the most offers that you can come across are connected with SEO. This post is for those, who haven’t got a chance yet to try SEO copywriting or are just beginning their SEO adventure and need some tips. First things first…

What is SEO?

SEO copywritingSEO – search engine optimization – is the process of improving the volume or quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results (definition from Wikipedia). One of the most important parts of such optimization is editing the content and meta tags of a website to increase its relevance to specific topic… And these is where copywriters are needed – the role of a skillful copywriter is to make the content friendly both to real users and to search engines. SEO copywriters often work also on texts that are published on other web pages which are linking to the site of the client (for example by guest blogging). Before writing the first texts, every SEO copywriter should be aware of certain terms…

Keywords, content, meta tags

Keywords are the words or phrases that you want the business/website in question to be associated with. People use them when making queries in search engines and ideally, our site should be listed on the first of search results pages  to get the most attention. There are some online tools that you can use to find out keywords and estimate their importance. The most helpful is Google’s Keyword Tool, which can tell you how interesting was your phrase or word to Google users and what similar words or phrases you can use that are more popular. The art of SEO copywriting is preparing such content which is readable and persuasive for visitors and at the same time includes enough keywords.

Apart from text visible on the web page, a SEO copywriter is often asked to prepare meta tags, such as meta title and meta description. The description attribute should provide a concise explanation (up to 200 characters) of a web page’s content. That text is often displayed on search engine results pages, so it should be attractive to Internet users and persuade them to choose your site. It is not certain how each search engine treats the description, but is very probable that most of them take into consideration the words that are used.

The title attribute is even more influential. It is a text that you can see at the top left corner of your browser when you visit a web page. What is important, the meta title also appears as a header when your site is listed at results page and its content is very important for search engines. It is therefore good to include some keywords in it, but you have to be careful not to overuse them.

All in all, as a SEO copywriter you would have to create copy that is both “attractive” to search engines and makes the page rank higher in response to certain queries, but at the same time you cannot forget that the text is aimed first and foremost at visitors and should persuade them to come back/buy/register/ subscribe to newsletter etc.

The Best Copywriting Books

Wondering how to become a better copywriter? Of course you need considerable amount of talent, and a lot of practice, but you should also take advice from experts. As it is difficult to meet them in person, you should try to make the most of their books. Here are some must-read guidebooks that will help you to develop your writing skills and technique.

1. How to Write a Good Advertisement by Victor O. Schwab

It is a perfect book for those who are just beginning their copywriting adventure as it outlines the basics of writing a good advertisement. Even though it was written in 1960s, it is not outdated and it is sometimes used as a textbook for copywriting classes. There is an extremely valuable chapter with a list of the 100 best headlines ever written and explanation why they were successful.

2. Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records by Eugene Schwartz

Eugene Schwartz is one of copywriting legends – his skills made him one of highest paid consultants in advertising. The book is considered as a classic on mail order copywriting. It is more advanced than Schwab’s book, but still beginner friendly.

3. Web copy that sells by Maria Veloso

This is a book for those who want to focus on web copywriting – it not only shows you have to write good copy for the websites, but also mentions social networks, blogs, and YouTube techniques. It has been updated recently to match the current online market place. It contains not only the theory of web copywriting but also very detailed advice, for example word lookup tables outlining which words should be replaced by others.

If you are looking for some good quality guidebook on the Internet, visit http://scientificadvertising.blogspot.com/ where you will find Scientific Advertising by Claude Hopkins. The book was first published in 1923, but it is still relevant today. “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life,” said David Ogilvy. I guess any further recommendation is unnecessary…

Best jobs in the US

As America is experiencing economic downturn and the unemployment rate is rising, many people are asking themselves: what is the best career path to choose? There is no simple answer. Each person has different skills and talents. A list of the most crisis-resistant jobs in the US, may be of help.

JobsRated.com

JobsRated.com based its rating of the best jobs in the US on a detailed analysis of median income,  growth potential, working conditions, competitiveness, hiring outlook, and physical exertion. Taking these factors into consideration, the following top 10 jobs were listed:

  1. Mathematician
  2. Actuary
  3. Statistician
  4. Biologist
  5. Software Engineer
  6. Computer Systems Analyst
  7. Historian
  8. Sociologist
  9. Industrial Designer
  10. Accountant

CNN Money Magazine

CNN Money Magazine has prepared its own list of the best jobs in the US, and math does not seem to be a key skill this time. These analysts considered: income, stress level, flexibility of work environment and hours, creativity, ease of entry, and opportunity for advancement. Here are the results:

  1. Software Engineer
  2. College Professor
  3. Financial Adviser
  4. Human-Resources Manager
  5. Physician’s Assistant
  6. Market Research Analyst
  7. Computer/IT Analyst
  8. Real Estate Appraiser
  9. Pharmacist
  10. Psychologist

Welcome to techwritingjobsite.com!

Welcome on our blog. It is a place where you will find friendly advice, latest information, and useful resources that can help you to find the job you are looking for. Our main aim is to provide information for technical writers, copywriters, and hiring managers, nevertheless we will also publish general advice on where to look for and how to find a perfect job.

Increasingly, instead of searching for jobs in newspapers, we hunt on the Internet. It seems that this is now the best source of information about vacancies and it gives many opportunities. We can search pages with job postings, visit specialized forums, or explore career opportunities directly on the site of our perfect employer. We would like to help you make the most of it.

Please visit us regularly!